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Warning! You Can’t Fool Google.

Almost daily, I see a report about a company or individuals who is trying to fool Google through SEO. When are they going to learn that you just can’t fool Google? Why would you even want to try it, with when you risk being banned from the biggest search engine in the world? Many people seem to try just because they wonder if it could ever be done. As a general rule of thumb: it can’t!

There are some instances in which people think that they have tricked google. They believe that something that they have done has rocketed their site to the top of Google’s listings and they truly believe that they have managed to “stick it to the man.” Nine times out of ten when this happens they either performed an SEO procedure that Google allows or even endorses or they just happened to fill Google’s criteria better than other sites in their category without even realizing it.

Once in a while someone will actually come up with a way to fool Goggle. They will be enjoy a nice high spot on google’s listings for maybe even several months, but then the end comes for these proud sites. As soon as Goggle notices that it has been cheated, these sites are removed from the index; sometimes permanently.

The fact is that these people don’t understand the power that Goggle has. Anyone with a real interest in making money from the web should consider that getting banned from the search engines effectively removes your site from the web. They don’t have to let you back in, and they don’t have to give you any right to respond – you’re entirely at their mercy. You don’t want to get in their bad books.

Aside from the fact that Goggle will remove you from its listings, there is another incentive against trying to fool Goggle. If you fool Goggle, you are fooling your clients. There is no reason to try to lure visitors onto your page expecting to get something and really giving them something else. This is a poor way to conduct business and more often than not it will chase the customer away for good.

If you want your website to be found in categories that don’t apply to it, try purchasing ads on pages that are listed towards the top of the Goggle listings in these categories. You can actually increase your sites reputation in Google’s eyes rather than hurting it by adding another link to your site. This is an excellent form of marketing because it allows you to reach out beyond your market simply by dishing out a few dollars a month.

Some of the most popular methods of trying to fool Google’s PageRank system are link farms and link exchanges. Link farms are basically websites that exist only to get links to specific sites counted by the search engines. Link exchanges are groups of websites that each pay a monthly fee to link to each other – like link farms, only more expensive and dodgy. In both cases, the websites involved are attempting to climb the ranks of Google’s search results through the sheer quantity of links to them –this is known as Googlebombing. But it doesn’t always work.

Goggle knows that cheaters can ruin their search engine for the rest of us. After all, if link farms inflate the rankings of less-useful Websites, then we’ll all start seeing worse search results. That’s why Goggle constantly updates PageRank to keep those kinds of sites away. The Page Rank formula that Goggle implements is mysterious and ever changing. This is the primary reason that Goggle cannot be fooled.

It has been found recently that Goggle is now sending out ‘cloak bots’, disobeying robots.txt to find out whether sites are ‘cloaking’ – serving a different page to search engines than what visitors see. These ‘cloak bots’ are controversial but seem to have some positive effects on the Google’s results.

Unethical methods make it difficult for people who are trying to do SEO the proper way, which is one of the reasons why it needs to be monitored so carefully. If people stopped trying to find ways to manipulate the system, it would be much easier to keep up with what’s going on.

As you may already know, Goggle publishes a list of guidelines suggesting legitimate ways to improve a site’s ranking, by making it more accessible and better. One of the tips is to make pages for users and not for search engines. You’d do well to listen to their advice.

Dear friends, ranking high at the search engines for a keyword which has high demand is every marketers dream. No matter what your website about, a fully loaded super store or a hobby site, you need traffic and search engines have a capacity to provide an unending supply of thousands of visitors (if your niche has that much demand) at zero cost.

Actually it would be wrong if we say that search engines send traffic at zero cost. There is a price you need to pay to rank high and that’s TIME. Yes, it takes time to reach there.

there are many factors that undergo a normal Search Engine Optimization exercise and building “inbound links” is considered one of the most challenging tasks involved today. To understand better why search engines look for inbound links, let’s take a real life example.

For a moment forget the Internet, forget you website/search engines
anything that has to do “ranking high”, just read this small
story.

There was a young boy Jim, about 21 years old. He was a fantastic painter. He painted in water colors on canvas. His favorite subjects were landscapes, natural beauty, mountains, etc…He could spend hours painting and playing with colors. Colors were his passion, his life.

He lived in a small village that was away from a major metro city. With a small population, no one really visited this village very often. Jim was very happy with his passion of painting.

One day Jim’s uncle visited his home on a Sunday. When he saw Jim’s paintings he thought Jim has got an inborn talent of colors, of looking towards the surrounding beauty that he was able to capture on canvas. His was a special skill that very few people have. So he suggested Jim to move to the city to display his work to people out there. Jim assured him that whenever he gets the opportunity he would definitely make the best of it.

Then the golden day arrived. Jim was listening to a radio station, when he heard the announcement of an exhibiting of paintings to be held in the metro city. Jim thought this is what I was looking for an quickly rushed to the city at his Uncle’s place to arrange for the formalities.

Five of Jim’s paintings got selected and displayed at the metro city exhibition. He got a tons of post and is still getting from his fans and now the best part is he is making thousands of bucks just from a single painting. He is happy and wealthy too. His passion is keeping satisfied and now he is famous guy. The villagers are proud of having him in their village.

OK… now what’s this story got to do with SEO..you ask..

A lot…If you read the story again you will discover that Jim is already happy when he is in his village, spending most of his time with paints and brushes. But when he displays his work out to public, his work is admired by more and more people. It has to do with “numbers”. Again when no one knew about his talents, he still was a great painter, but now because now thousands of
people say that “Jim is a great painter” his value becomes magnified thousands of times.

Now if Jim launches his website on water color paintings where do you think it must rank.. You see, it’s a numbers game. Of course it’s also important that who recommends Jim as a great painter. But Jim doesn’t care, he’s already taken all the care for years polishing his painting skills. All he knows is producing great quality paintings for his customers which are ready to pay him truckloads of money.

There is a simple exercise to do. Put yourself in Google’s shoes, imagine that you are Google.com [:-)] and then look at Jim’s new website. If I am a regular Google user I will take all the care to see that my search results for the keyword “water color paintings” show up results that are best and most importantly recognized by experts in the art industry.

This is true for every search engine out there, including Yahoo! and MSN, because they want to retain their users.

Here “inbounds links” come into picture. The number and the quality of inbound links is the only way for the search engines to recognize the quality of the website it is supposed to rank. Of course as I mentioned there are many factors that a search engine will look for, but inbound links can have a major impact on your rankings.

Again if Jim wants his website to rank well for many years to come, he will have to keep on producing quality work just the way he is doing now. Most people think that search engines are money machines, just build a website, get is indexed and forget about it. But it is getting a long term goal now a days to rank high at the search engines. As I said it comes at the cost of TIME. If you are ready to go for it, creating traffic through search engines
will be one of the most profitable skills you will ever learn in this lifetime.

I hope this article was useful….

Copyright Shrinivas Vaidya

There are lot of websites which are fully or partially clone of ODP (Open Directory Project).These websites or part section of websites, which are using ODP script to reformat the data on there site are useless and they have no original new contents. It is learnt that search engine specially Google is purging or banning such kind of sites. Why search engines are against Dmoz clone sites? Is the data in them not worthwhile or are they been misused by site owner’s? We will try to find our reason, but before that let us first understand all about Dmoz Directory

What is Dmoz Directory (ODP )
The Open Directory Project is the largest, most comprehensive human-edited directory on the web. It is owned by “Time Warner” and constructed and maintained by a vast, global community of volunteer editors, and is truly unique in many ways. The Open Directory, also known as DMOZ (the domain name of ODP), is a large, categorized directory of websites and pages, which is staffed by volunteers. Every website and page that is added to the directory has to be manually reviewed before it is included. Since its index is manually constructed and edited, categorization and relevancy is superior to any other index of its kind and equally as unique, is the fact that this data is open and free to the public for replication. As of July 2005, ODP had about 4.6 million listings organized into over 580,000 categories derived from the contributions of some 69,000 editors.

How is this free data been used to make Dmoz Clone?
There are a lot of ODP scripts to make clone of the ODP. These scripts enables you to add live data of the Open Directory Project at dmoz.org to your own website using a very easy to customize template based system. Users can browse and search categories of websites. These scripts that grabs live contents of the Open Directory dynamically and formats them to make your own version of the Open Directory. These are small scripts have few files to just uploaded on your server and you can get Thousands of Dmoz directory pages on your site in your own templates design. These scripts just get live data from Dmoz.org and it has no original new contents.

Does Dmoz Clone bring traffic?
Webmaster do not like Dmoz clone websites as they have not original content rather have duplicate contents and no body will like to link a site or vote a site which has duplicate contents. Most people will not even browse your directory. Most people will just browse 2-10 pages of your directory, they will just leave and never come back.

Why Search Engines are against Dmoz Clone?

There are various reasons which are explained as:

1. There is no Original Content which is required to make a Quality Site.

2. Duplicate contents as all scripts extract live data from Dmoz and create thousands of similar pages on the web.

3. The Dmoz directory has more than 580,000 categories If thousands of site will grab the live contents from Dmoz it will results into creation of millions of similar pages which is making web a junkyard of similar pages with nothing new.

4. The Dmoz clone sites has thousands of pages created on fly with no extra hardwork and lot of spammer are using it for advertising or Google adsense program

5. The lot of webmaster has just created a section of Dmoz to get inbound links from thousands of pages to increase link popularity and search engine ranking

6. Text link advertiser also created Dmoz clone to sell links on thousands of pages to increase artificially link popularity of text link ads buyers.

Which kind of Dmoz clone Search Engine’s will Like

Search engines are concerned with presenting quality results to there users If you can modify and enhance the data retrieved from Dmoz and present in unique format it will definitely be preferred by Search Engines, Webmaster and Web Surfers. Google has got its own directory for which it has got data from Dmoz but enhanced by Google technology i.e ranking of sites on each directory page by Page Rank.

Using ODP Clone Scripts just to make simple odp clone will get your site banned from search engines due to duplicate contents. Therefore it is advised not to use this virtually useless script on important sites or sites that rank well on search engines. Lot of ODP Clone Scripts makers sites were banned, because too many websites with duplicate content ( as they all have Dmoz clone) were linked to them. These scripts owner require there site URL to be linked at the footer as “Powered by …” Which results into link farming or inbound links from similar pages.

Therefore if you want your site or directory to be safe and run for longer times then have original and unique contents in it which will not only make it rank but also get good traffic on your site and increase its popularity.

About the Author
The Article is written by Megrisoft Team Editor of Megri Web Directory

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Copyright information…. This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit http://www.megrisoft.com for free Internet marketing and web development articles, tutorials and tools! Webmaster Articles Index

What is the Title Tag

The Title Tag is not a Meta Tag. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page.
It is these words or phrase that appears as the title of your page in the hyperlink listings on the search engine results. The users’ in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP).

Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about your site.

Syntax for the Title Tag is:

Head Tag
“TITLE Tag” Here you write the Title of your Page “Closed Title Tag”
Closed Head Tag

Useful Tips for Writing the Title Tag

The Title Tag plays a vital role in determining your site’s search engine rankings. One needs to pay attention to the words that appear in your Title Tag and the order in which they appear.

Title Tag announces the summary of the content appearing on the page. So In the Title Tag describing the content of the page.

You could put the product or service you are offering, in the Title Tag, instead of your firm or company’s name.

Most users search for specific products and services, not company names. If you do wish to include the site name, then you can add it at the end of the Title Tag. Having your most important keyword phrases towards the beginning of the Title Tag helps display your title in bold in the SERP (search engines results page).

Title Tags are also the text that gets captured when users bookmark your page.

Goggle usually reads about 90 characters of your Title Tag. So, leverage this length to cover prominent keywords relevant to the page. A common mistake webmasters make is to have the same Title Tag throughout the site. You must leverage different Title Tags for each page and customizing it depending on the content theme of each page.
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